There’s never been a better time…
This campaign was developed by another team, but I helped blow out collateral material like these digital banners and the customers tories they tied to. Layering Cisco’s high-tech with the gorgeous grittiness of pit mining and long-haul truckers created a really satisfying juxtaposition.
Be the bridge
I first pitched the idea of idea using Cisco’s iconic golden-gate bridge logo as a theme for advertising back in 2016. It didn’t fly because it was a little too “on the nose.” Fair.
When they came back the next year and asked us to build a campaign around the idea of the bridge I got excited. When I learned that we’d be using Cisco’s platform to raise awareness for the United Nations’ sustainability goals, I lit up.
We even got a some good press from Forbes and AdWeek — cherry on top.
These videos were the first assets created using the new social media style guide I developed.