Professional experience

Senior Content Designer

3 years (November 2021 – present)

  • Design user journeys and conversation flows for Facebook, Instagram, and WhatsApp

  • Raise the bar for content design across Meta by leading workshops where I review designs and offer feedback for other content designers

  • Develop criteria for measuring machine translation quality empowering support agents to seamlessly chat across languages

  • Develop content design standards for automated conversations including scripted chatbots and generative AI

  • Design automated conversations to help people authenticate account ownership and resolve advertising issues

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UX Content Team Lead ⬅ Content Designer / UX Writer

3 years (November 2018 – November 2021)

  • Created clear, concise, and helpful content for brands under the Endurance and Newfold Digital umbrellas, including Bluehost, HostGator, and Domain.com

  • Implemented standards for content and microcopy across the product family including voice and tone guidance

  • Collaborated with UX researchers, product designers and product owners to create logical, enjoyable customer journeys

  • Worked closely with marketing and engineering teams in an agile workflow to develop new feature and improve the product for people

  • 2x Bluehost InnoJam winner

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Senior Copywriter ⬅ Copywriter

4.5 years (May 2014 – November 2018)

  • Pitched creative work that wowed clients, helping them hit their business goals while improving the experience for their customers

  • Won new business for the agency (successfully pitched creative to Cisco, Mitsubishi Electric, and Honeywell)

  • Helped develop Cisco’s successful 2018 rebrand including creating the style guide for all social media

  • Won a Silver Addy Award for my work with Cisco

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Marketing Editor ⬅ Senior Copywriter ⬅ Copywriter

4 years (August 2010 – May 2014)

  • Managed the team responsible for creating all marketing copy: digital, email, and print for Backcountry and Steep&Cheap

  • Coached copywriters and help them create engaging content that pushes click-through rate and revenue

  • Worked with designers and marketing teams to launch advertising campaigns

Education

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Brigham Young University

History and Modern Dance

I’m not sure what to say about BYU honestly. The academic programs were solid. I had some beautiful experiences and met a lot of very kind people. I was able to study in New Zealand, Mexico, and Brazil for BYU programs.

But attending as a closeted LGBTQ student was rough — formative and character-building — but rough.

Recent continuing education

I’m always hungry for new information. That’s one of the reasons I champion continuing education. It’s a great way to level up, and I get to add names like Harvard and MIT to my resume. How fancy.

Oxford University CE — Technical Team Leadership
M.I.T.-X — Design Thinking for Leading and Learning
Harvard-X — Rhetoric: The Art of Persuasive Writing and Public Speaking
Story — Robert McKee’s scriptwriting intensive