Style guides + brand principles
Branding isn’t just about colors & fonts.
When I help an organization determine the way it will speak, I start with its overarching mission and core values. If those aren’t developed, I help create them.
Without that deep foundation, decisions become arbitrary, and the consistency of the experience fractures. People can feel that, and it erodes their trust.
Uzabase mission & values
Bluehost design team values
Cisco social media style guide
Bluebird design language system
Building a design system is a collaborative, multi-diciplinary feat. I worked especially close with the Bluehost UX designers to integrate a content style and help ensure that our visual and written conversations are consistent throughout Bluehost’s ecosystem.
