Content design / UX writing
The next step
New customers were getting stuck between purchase and account creation. Focusing the content on their next step helps them cross the finish line.
Filter, but make it fashion
Bluehost’s marketplace sells a wide selection of website-building tools: plugins, add-ons, themes, and more. But for most people, finding the right tool is a battle. Stealing filter patterns from online fashion retail helps them find the right tool faster.
Helping people help themselves
Bluehost’s mission lies in helping people build WordPress websites. But WordPress isn’t easy. Putting the right DIY resources in customers’ hands helps them succeed.